Take and give up 1. Take-choose, do it well and do it well wholeheartedly 2. Give up-give up decisively and never stop 3. Select-Only select for high quality Focus on product group 1. five-claw buckle 2. the snap buckles 3. trousers buckle 4. alloy buckle Focus on solving industry solutions 1. Children's clothing, infant children's clothing 2. Western pants, high-end men's wear 3. Overalls, professional clothes, student clothes 4. down jacket 5. outdoor clothing 6. sports underwear 7. Animal accessories Core values 1. Seiko quality - "Every inch, the ingenuity is eternal": With precision manufacturing as the core, we will achieve the ultimate detail of buttons and become the trusted "invisible champion" of the global apparel industry. 2. innovation-driven - "Connecting fashion and function": Develop environmentally friendly materials (such as degradable buttons) and smart buttons (embedded in RFID technology) to promote the transformation of traditional accessories into technology. 3. win-win cooperation - "New Zealand Industry Chain": Establish ecological alliances with clothing brands, designers, and suppliers, provide customized solutions, and become an indispensable partner in the supply chain. 4. sustainable development - "Green small parts change the big world": Promise to achieve 100% environmentally friendly material production by 2030, reduce plating process pollution, and practice circular economy. 5. Respect and tolerance - "Diversified colors, harmonious integration": Respect Asian multiculturalism and integrate aesthetic tastes from different regions (such as Chinese buttons, Japanese and Korean minimalism) into product design. Code of Conduct - Employees: "Work closely together like buttons" - Management: "Make solid 'buttonhole', empower the team to accurately bite the target" - Customer service: "Go beyond the 'fastening' function and provide a pleasant service experience" Outlook for Asia button companies
Vision statement Become a leader in innovative button solutions in the global fashion industry, redefining the great value of 'widgets'. Long-term goals (2030) 1. ** Technology leadership **: Establish Asia's first "Smart Button R & D Center" to lead the formulation of industry standards. 2. ** Market coverage **: Serving 80% of the world's Top 50 apparel brands, and having an Asian market share exceeding 35%. 3. ** Green transformation **: Achieve zero carbon emissions in the production process and launch a recycling button recycling plan. 4. ** Cultural export **: Spread Asian craftsmanship aesthetics through button design (such as cooperating with intangible cultural inheritors to develop a cultural IP series). Suggestions on cultural implementation 1. Symbolic communication - Design the corporate mascot "Kouzi"(anthropomorphic buttons) to convey the concept of "small details make big fashion." 2. employee practice - Establish a "Golden Buckle Award": to commend employees who have performed outstanding in cross-department collaboration and process improvement. 3. customer engagement - Launched the "Asia on Buttons" design competition and invited customers to create products together.
